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Paul Seaman is a veteran PR. He loves his trade and he loves challenging it. His Big Idea is that firms and politicians should do us all the favour of talking honestly. That is: they should tell the truth (preferably the whole of the truth), even if it doesn’t suit us (or them). They should not pretend to be saints, geniuses or miracle-workers. From bankers to Prime Ministers, we could have done with more professionalism and frankness and less BS. That’s PS’s PR message.

www.paulseaman.eu